Modeling High Performance Presenters
Excellent presenters are not born. They learn to be excellent public speakers. Again, people can be taught to become High Performance Presenters.
Many speakers are so fixated on organizing the content of their presentation, that they are more focused on the conversation in their head than their audience.
They fail to speak from the heart and connect at the unconscious level where the real communication occurs between people.
Dr. Mehrabian’s Rule – 7%-38%-55%
In Dr. Albert Merhabian’s seminal study, from his 1971 book, Silent Messages, on face-to-face, one-on-one communication in the context of ‘liking’ between people, it was shown that only 7% of the communication a listener pays attention to is ‘Verbal’ in nature. ‘Verbal’ included a focus on words and meaning.
Of the remaining 93% of what people paid attention to in the study, 38% was Vocal including how something is said as in voice characteristics like pitch and tone. That left 55% of the impact of communication between people at the Non-verbal level including body posture, movement, touch, and other tactile sensation.
To be in full communication and rapport with an audience, the vocal qualities and body movements should be in alignment with all aspects of the message including the emotional content.
Only 7% is Conscious Mind Processing
7% at the communication is taken in at the Verbal level and is processed primarily by the conscious mind, Psychologist, Birdwhistell later pointed out about Mehrabian’s work, 93% of communication is received at the unconscious level of communication as Vocal and Nonverbal.
That also means the emotional aspect of the message is not likely to be communicated by a presenter whose focus is only on the ‘verbal’ or consciously directed part of the communication.
Presenting At Both the Conscious and Unconscious Levels
High Performance Presenters speak to both parts of the minds of their audiences. The Conscious Mind collects and evaluates information by analyzing and critiquing.
Conscious processing demands structure and organization and it has limited information storage. But the conscious mind (7%) is just the tip of an iceberg.
In brain research, the functions of the left-brain relate directly to how we describe Conscious Mind. It operates from mathematical, logical, linear thinking, has limited storage capacity, and tends more toward procedures, and a more specific or detail-oriented mindset. Left-brain function is also less emotional.
The Unconscious Mind, or right brain, is involved in the subjective experience. The Right Brain can collect vast amounts of information and store it in various ways of encoding and tends toward options and functional scope is more general or big picture-oriented.
The right brain is less structured and can hold memories from an entire lifetime and has a large storage capacity.
Memories tend to be accessed with emotional feelings attached to them. Right brain function is, in general, more emotional.
Inviting Evaluation vs. Creating An Experience
A presentation directed to the conscious mind invites evaluation and analysis and utilizes more left-brained characteristics. Audience members may comment that “The talk was good, but I disagree with a few points.”
A presentation focused more on right-brain communication might elicit a comment that “The talk was great! I feel really positive and inspired to do more.” An experience was created.
A strong positive belief of High-Performance Presenters is that they trust that their message got embedded and new thinking is likely to result regardless of whether people can specifically repeat back exactly what was said in a particular order.
Belief systems are often expanded among members of the audience and new ways of looking at things are created.
The message and the learnings are likely to impact the individual over time in a number of different ways. The most persuasive messages are not recorded in the conscious mind but are embedded in the unconscious mind. Right-brained communication techniques naturally tend to take advantage of this phenomena.
Getting Your Audience Out of Their Heads
To create a powerful experience with your presentation, you must actually interrupt the conscious evaluation patterns of your audience. You’ve heard the phrase, “get out of your head.”
To interrupt the pattern of evaluation and judgment is a process of switching people to a more right-brain processing mode.
Meet your audience members at their view of the world
Many speakers are afraid of evaluation and take it as judgment. They tend to miss chances to bypass left-brain, conscious processing and inspire people directly at the unconscious mind level. Unconscious communications impact at the ‘heart-level’ of your audience.
One good way to reach the unconscious mind of your audience is by using high impact techniques.
High Impact Techniques
High Impact Techniques (HIT’s) include the use of metaphor or the telling of stories. Others include telling jokes. Eliciting laughter is High Impact, And don’t forget the power of demonstrations and to get audience member participation.
Even high-value statistical input can be impactful beyond conscious filters and can create a sense of credibility in the message and the person delivering the message.
HIT’s allow a presenter to bypass the conscious mind and put the audience in a light trance state. These states occur whenever a good speaker presents to an audience.
Normal adult listening time is 18 minutes or less. You can count on the attention of your audience to begin to roam in search of other things to focus on.
HIT’s give you a major tool in order to supply the mind with things to roam toward or refocus upon. A good rule of thumb is to supply a HIT about every ten (10) minutes. This will continually keep your audience engaged in what you are doing and saying.
Use multiple techniques and approaches and maintain a variety of Stimulus Variability events throughout your presentation. Changing an overhead every 10 minutes is likely not to be enough. Effective stimulus variability or HIT’s are generally delivered in an unpredictable manner.
The audience should not know what is coming next. The intention is to keep your audience anticipating and keep them engaged in the process.
Stimulus Variability is directed at the unconscious mind. Here are some examples:
- Have people stand up, sit down, etc.
- Ask your audience to look right and/or left, then make some point
- Move across the stage
- Tell a compelling story to demonstrate your point (metaphor)
- Ask a directed question to an audience member
- Deliver a hand-out
- Have people talk to each other
- Ask people to write something down on paper
- Do a demonstration
- Use music
- Call on someone to share
- Cite credible sources (HIT’s)
- Use frozen hand gestures
- Drop something that will make a loud sound
- Mark out a position on stage and walk to that position to deliver a particular communication
These techniques and many more are the subject matter in the upcoming NLP Presenter’s Training and NLP Trainer’s Certification. Contact Bill Thomason 602 321-7192 in Phoenix, Arizona USA to learn more or navigate to:
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ALSO: if you have prerequisite NLP Practitioner and NLP Master Practitioner Certifications:
By Bill Thomason